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Farmers Insurance debuts TV spots

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Dallas—Farmers Insurance Group last week rolled out two new TV spots, created by the Richards Group.

The first spot, “Institutional,” focuses on the stability of Farmers Insurance Group and the conservative investment path it has followed in serving its customers during past and present turbulent economic times.

The second spot, “Roots,” highlights the importance that Farmers Insurance Group places on community, with more than 15,000 Farmers agents nationwide.

The campaign budget was undisclosed.

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