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BtoB

Fathom Online integrates analytics from Coremetrics

Published on .

San Francisco—Fathom Online, a search engine marketer, on Friday announced it has formed an alliance with Coremetrics, a Web analytics provider, to integrate Coremetrics’ product into Fathom’s services.

The integration gives Fathom clients the ability to run Web site analysis and reporting.

Fathom Online said its other search industry partnerships include Google, Yahoo!, FindWhat, Business.com, DoubleClick and Quigo Technologies.

Separately, Coremetrics earlier last week announced an alliance with Scene7, a rich media technologist.

—Carol Krol

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