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BtoB

FCB New York's Schaeffer named director-service brand media planning

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New York--FCB New York announced Monday that is has named Tyler Schaeffer, currently senior VP-group media director, to the new post of director of service brand media planning. Mr. Schaeffer, who has been with FCB for 18 years, has worked on a range of accounts, including AT&T Corp., Lucent Technologies and Chase Manhattan Bank. In 1995, he was selected as one of Business Marketing's Best & Brightest Media Strategists.
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