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FCC holds telemarketing hearings, DMA responds

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New York--The Federal Communications Commission on Thursday said it will review current telemarketing rules and consider updates that could include a national do-not-call list similar to that recently proposed by the Federal Trade Commission.

The Direct Marketing Association's official response is that there is no need to create a new federal bureaucracy that would duplicate existing services. The DMA said it remains committed to its DMA Telephone Preference Service, an industry-run national do-not-call list established 17 years ago.

Approximately 4.8 million individuals are registered on TPS, according to the DMA, which also combines individual states' do-not-call lists into its own service. Currently, 27 states have their own lists.

The DMA also noted federal laws and regulations are already in place to protect consumers. The Telephone Consumer Protection Act and the Telemarketing Sales Rule stipulate, among other things, that, when requested, companies must maintain consumers' names on in-house do-not-call lists for a period of 10 years.

--Carol Krol

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