×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

FCC protects wireless users from spam

Published on .

Most Popular

As a follow up to last August’s rules adopted to protect people from receiving unsolicited commercial messages on their wireless phones and pagers, the Federal Communications Commission on Monday, with the cooperation of wireless carriers, published a list of wireless e-mail domain names used to send messages. Thirty days from Feb. 7, it will be illegal to send commercial messages to individuals at addresses that include any of the domain names on the list, unless the recipient has given express permission for such messages from specific companies. The list does not provide any individual e-mail addresses. One ESP has already incorporated the changes. FreshAddress, an e-mail marketing services provider, on Thursday announced it has integrated the Federal Communications Commission’s Wireless Domain List into its e-mail address database solutions.

The FCC’s list is available at http://www.fcc.gov/cgb/policy/DomainNameDownload.html. The FCC also encouraged the industry to develop additional mechanisms to protect wireless subscribers from unwanted commercial mail.

The action, said the FCC, was part of implementing the Controlling the Assault of Non-solicited Pornography and Marketing Act of 2003 (CAN-SPAM Act).

In this article: