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BtoB

FedEx debuts NASCAR campaign

Published on .

New York—FedEx launched a new TV campaign to promote its sponsorship of NASCAR.

Created by BBDO New York, the campaign has the tagline "Every day is race day" and features three TV spots.

Ads broke during Fox’s broadcast of the Daytona 500 on Sunday and will continue to run throughout the NASCAR season.

—Kate Maddox

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