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BtoB

FedEx to kick off campaign on NFL season opener

Published on .

Memphis, Tenn.—FedEx will kick off a new ad campaign Thursday during the NFL season opener on NBC.

The campaign is an extension of FedEx’s “Relax, It’s FedEx” ad campaign and was developed by BBDO New York. It includes six humorous 30-second spots showing how FedEx can help small businesses.

The ads promote various FedEx businesses, including FedEx Kinko’s, FedEx Ground, FedEx Express and FedEx Freight.

—Kate Maddox

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