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BtoB

FedEx kicks off new campaign

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New York—FedEx Corp. introduced a new brand campaign Thursday during the NFL's season-opening game on NBC. The campaign, “Solutions That Matter,” was created by BBDO New York and includes four new TV spots designed to showcase the breadth of FedEx solutions. The spots will run during the NFL season. The campaign also includes online videos targeted at the healthcare and automotive industries, as well as small businesses.
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