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FedEx kicks off FedEx Cup ad campaign

By Published on .

Memphis—FedEx introduced an integrated ad campaign to promote its sponsorship of the FedEx Cup in conjunction with the PGA Tour.

The campaign, called “FedEx Cup Global Golf Sweepstakes,” was developed by BBDO New York and includes TV, print and online.

It drives users to a microsite at www.fedexcup.com, where they can enter for a chance to win a golfing trip to one of five international destinations.

The campaign is aimed at business decision-makes who are golf enthusiasts. The site features a FedEx Golfing School of Business, which offers interactive lessons on golf and business.

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