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BtoB

FedEx kicks off FedEx Cup ad campaign

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New York—Federal Express Corp. this week debuts a new ad campaign to promote its sponsorship of the FedEx Cup, a partnership between FedEx and the PGA Tour that began in 2007. The campaign, developed by BBDO New York, includes TV, print and online ads. It shows how FedEx can offer a better golfing experience to PGA fans (many of whom are business execs) by providing a pack-and-ship service for travelers' golf clubs.
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