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FedEx kicks off global campaign

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New York—FedEx has introduced a global ad campaign called “FedEx Delivers to a Changing World.”

The integrated campaign was developed by BBDO New York and BBDO Manila. It features print and online, including a microsite at www.experience.fedex.com.

The campaign is designed to reinforce FedEx’s commitment to helping its business customers navigate the changing global marketplace. The effort is FedEx’s first new global ad campaign since 2007. The budget was undisclosed.

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