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BtoB

FedEx to launch new campaign

Published on .

New York—FedEx will debut a new ad campaign during Super Bowl XXXIX under the tagline "Relax. It’s FedEx." The new ads were developed by FedEx’s agency, BBDO New York, and feature celebrity Burt Reynolds. The ads showcase different FedEx services, including international, ground, FedEx Kinko’s, FedEx.com and express.

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