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FedEx launches campaign for office and print centers

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Memphis—FedEx Corp. announced Tuesday that it is launching an advertising campaign for its rebranded FedEx Kinko's Office and Print Centers.

In the campaign FedEx Kinko's emphasizes its shipping prices, which it says are up to 35% less than the UPS Store's.

The campaign features a new FedEx Kinko’s tagline: “Our office is your office.” BBDO New York created the campaign, which includes nine TV spots, as well as print advertising, radio, direct mail and online elements.

—Sean Callahan

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