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BtoB

FedEx launches digital films that spoof infomercials

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Memphis—FedEx Corp. Monday launched its first series of digital films promoting a variety of services.

The films, which can be viewed at Fedex.com and on YouTube, spoof infomercials. The shorts, created by BBDO New York, feature comic actor Fred Willard and are directed by Bob Odenkirk. They are part of a campaign that includes online media buys and blog posting.

The campaign underlines the increasing importance of digital communication to FedEx's marketing efforts.

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