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BtoB

FedEx launches ‘Relax’ campaign

Published on .

Memphis--FedEx Corp. announced it will launch a new advertising campaign during the season-opening Thursday night telecast of ABC’s “Monday Night Football.” The ad airing Thursday is the first in a series of eight 30-second spots featuring the tagline, "Relax, it's FedEx." The campaign, which was created by BBDO, New York, will highlight the company’s portfolio of air, ground, freight and international shipping options. FedEx said this will be the first broadcast campaign to discuss FedEx Freight and FedEx Home Delivery. FedEx also said it is extending its sponsorship of the National Football League for three years.
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