BtoB

FedEx launches viral b-to-b campaign

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New York—FedEx kicked off a viral b-to-b campaign that lets users create a virtual package and send it to a friend or colleague. The campaign, created by Atmosphere BBDO New York, can be found at www.launchAPackage.com. It allows users to write a message, attach photos and documents, and send the virtual package via e-mail to a recipient.
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