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BtoB

FedEx rolls out new campaign

Published on .

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New York—FedEx this week introduced an integrated corporate brand campaign called “FedEx Stories” to show how the company’s employees strive to serve customers.

The campaign, developed by BBDO New York and Atmosphere BBDO New York, is aimed at C-level executives and influencers.

It launched with TV spots that drive users to a Web site at www.fedexstories.com, where online videos feature FedEx employees telling stories of how they have helped customers.

Print ads will begin appearing next month in publications including Financial Times, The New York Times and The Wall Street Journal.

The budget was undisclosed.

—Kate Maddox

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