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BtoB

FedEx rolls out global ad campaign

Published on .

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Memphis, Tenn.—FedEx Corp. has launched a global ad campaign with the theme “Access—Success—Growth.”

The campaign was developed by BBDO New York and Atmosphere BBDO, New York. It includes print and online ads designed to show how FedEx works behind the scenes to help customers around the world.

The campaign is being rolled out in North America, Europe, Latin America and Asia-Pacific. The budget was undisclosed.

As part of the campaign, FedEx launched a microsite at http://experience.fedex.com.

—Kate Maddox

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