FedEx rolls out global ad campaign

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New York—FedEx Corp. has introduced the latest phase of its international ad campaign, “FedEx Delivers to a Changing World,” designed to highlight global business trends.

Creative was handled by BBDO New York and BBDO Guerrero, the Philippines, Manila, and digital design and development was handled by Grow Interactive, Norfolk, Va.

The campaign includes print and online ads and a new website. On the site, users can click on an interactive map that shows real-time data on global trends such as air travel, business growth and education.

The campaign is being rolled out in Brazil, China, Germany, the U.K. and other countries. The budget was undisclosed.

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