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BtoB

FedEx rolls out integrated campaign

Published on .

New York--FedEx Corp. rolled out an integrated campaign that is an extension of its "Business Legends" campaign that launched last year. The campaign has a tagline of "Don't Worry. There's a FedEx for that" and was developed by BBDO Worldwide, New York. Ads include TV, radio, print and online, and feature humorous stories about how FedEx solved unique business problems. The budget is undisclosed.
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