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FedEx rolls out new spots

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New York—FedEx this week will roll out five new TV spots that are part of its “We Understand” campaign, which was launched last year.

The ads, created by BBDO New York, promote the reliability of FedEx services, including domestic overnight delivery, international shipping, FedEx Ground and FedEx Office. The spots will be run on sports and cable news programming, including the NFL playoffs, FedExCup and NASCAR.

As part of the campaign, FedEx has launched a new Web site at www.fedex.com/weunderstand.

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