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BtoB

FedEx selects GyroHSR as lead creative agency in EMEA

By Published on .

London—FedEx Corp. has selected GyroHSR London as its lead creative agency in Europe, the Middle East and Africa.

The appointment will add GyroHSR to FedEx's existing roster of agencies, including BBDO Worldwide, New York, which handles global advertising for FedEx.

“We will be doing some European marketing work with a pretty broad scope,” Rick Segal, worldwide president-chief practice officer of GyroHSR New York, told BtoB. Billings for the account were undisclosed.

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