In the past, FedEx has been one of the most prominent b-to-b advertisers during Super Bowl broadcasts. Prior to skipping this year's event, televised Feb. 1 on NBC, FedEx had bought Super Bowl spots 18 straight years.
On Thursday FedEx reported that earnings for its fiscal second-quarter, which ended Nov. 30, dropped 30% to $345 million, compared with the $493 million logged in the year-earlier period. Revenue fell 9.9% to $8.6 billion. However, citing improvements in the economy, the company said it would resume salary increases in 2010.