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BtoB

FedEx to sit out Super Bowl again

By Published on .

Memphis, Tenn.—For the second year in a row, big shipping company FedEx will not advertise during the Super Bowl, which CBS will telecast Feb. 7.

In the past, FedEx has been one of the most prominent b-to-b advertisers during Super Bowl broadcasts. Prior to skipping this year's event, televised Feb. 1 on NBC, FedEx had bought Super Bowl spots 18 straight years.

On Thursday FedEx reported that earnings for its fiscal second-quarter, which ended Nov. 30, dropped 30% to $345 million, compared with the $493 million logged in the year-earlier period. Revenue fell 9.9% to $8.6 billion. However, citing improvements in the economy, the company said it would resume salary increases in 2010.

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