It came in second place in USA Todayâs ranking of favorite Super Bowl ads, behind an Anheuser-Busch ad for Budweiser.
The ad is a continuation of FedExâs âRelax, Itâs FedExâ campaign, which promotes the shipping companyâs portfolio of services, including express, ground, freight and FedEx Kinkoâs.
The ad budget was undisclosed.
Another prominent b-to-b advertiser during the game was salesgenie.com, infoUSAâs sales leads and mailing lists division.
Vin Gupta, president-CEO of infoUSA, came up with the concept for the companyâs Super Bowl ads and wrote the copy. Geoff Callan and Daniel Grace of Creative Mint, a San Francisco-based ad agency, handled animation production for the spots.
Salesgenie.com made its Super Bowl debut during last yearâs telecast.