It came in second place in USA Today‚Äôs ranking of favorite Super Bowl ads, behind an Anheuser-Busch ad for Budweiser.
The ad is a continuation of FedEx‚Äôs ‚ÄúRelax, It‚Äôs FedEx‚ÄĚ campaign, which promotes the shipping company‚Äôs portfolio of services, including express, ground, freight and FedEx Kinko‚Äôs.
The ad budget was undisclosed.
Another prominent b-to-b advertiser during the game was salesgenie.com, infoUSA‚Äôs sales leads and mailing lists division.
Vin Gupta, president-CEO of infoUSA, came up with the concept for the company‚Äôs Super Bowl ads and wrote the copy. Geoff Callan and Daniel Grace of Creative Mint, a San Francisco-based ad agency, handled animation production for the spots.
Salesgenie.com made its Super Bowl debut during last year‚Äôs telecast.