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BtoB

FedEx ‘Stick’ commercial wins Emmy

Published on .

New York—FedEx won a prime time Emmy award at the 2005-2006 Creative Arts Primetime Emmys, presented by the Academy of Television Arts & Sciences on Aug. 19 in Los Angeles.

The commercial, which depicts cavemen trying to send an overnight package, was created by BBDO New York.

The award is the first commercial Emmy for FedEx. This year, “Stick” also won a Bronze Lion award at the International Advertising Festival in Cannes.

The commercial is part of FedEx’s “Relax, It’s FedEx” campaign.

—Kate Maddox

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