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BtoB

FedEx

Published on .

Campaign: “FedEx Stories”
Agency: BBDO New York and Atmosphere BBDO New York
Target audience: C-level executives and influencers
Campaign objective: Demonstrate how FedEx employees go above and beyond to serve their customers
Media: TV (PGA Tour, “Meet the Press,” “Nightline”); print (Financial Times, The New York Times, The Wall Street Journal); and online (www.fedexstories.com)
Budget: Undisclosed
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