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Fellowes debuts brand campaign

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Chicago—Fellowes Inc. on Monday launched an integrated ad campaign designed to promote its brand and line of paper shredders to businesses. The campaign, featuring the Fellowes bulldog, was created by Slack & Co., Chicago and includes radio and TV spots, as well as print and online ads. TV spots are running on cable networks in the U.S. and Europe, and a 15-second video ad is running on news sites including CNN.com and MSNBC.com. The campaign also includes a print ad running in The Wall Street Journal. The budget was undisclosed.
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