FetchBack adds dynamic retargeting features

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Tempe, Ariz.—Retargeting company FetchBack Inc. has added new features to its software that enable ads to dynamically change content based on such factors as time of day, geography and a customer's sales-ready ranking. Among FetchBack's new features are Ad Manager, which allows elements such as time-sensitive messages or offers to be automatically adjusted according to the viewer's locale and time zone. In addition, ads can be adjusted based on a prospects search history, while subsequent advertisements can be served on the fly according to a customer's place in the sales funnel, according to the company. Last year, FetchBack was acquired by e-commerce and interactive marketing company GSI Commerce for a reported $40 million.
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