For many companies, a Webinar strategy means rehashing the same Webinar content--but prospects aren't buying. Why? The content isn't relevant, the strategy is undefined and metrics are ignored. This cycle of low attendance and lukewarm leads is what led SciQuest to overhaul its own campaign. It learned that fewer Webinars, with relevant content based on metrics, could increase attendance by 422%. This white paper details how SciQuest achieved its transformation.