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BtoB

FierceMarkets founder invests in social media start-up

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Raleigh, N.C. —Three Ships Media, a social marketing company, announced Monday that it has raised seed-round funding from Jeff Giesea, the founder of b-to-b site FierceMarkets. Giesea was named nonexecutive chairman following the investment. Three Ships Media, which was launched in September, helps corporate marketers leverage social media to generate leads and promote their brands. The amount of Gisea’s investment was not disclosed.
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