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BtoB

Financial Times debuts global ad campaign

Published on .

New York—The Financial Times has rolled out a global ad campaign designed to position the publisher as a trusted source for world news and analysis in turbulent economic times. The campaign includes TV, print, online and outdoor ads. TV spots are running on cable channels such as BBC World, Bloomberg TV and MSNBC. Print ads are running in publications including Bloomberg Businessweek, the Economist, Fortune, Harvard Business Review and Money. The campaign budget was undisclosed.
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