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BtoB

'Financial Times' expands in Latin America

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London—The Financial Times announced a major expansion into the Latin American market with the introduction of a digital newspaper print site in São Paulo, a new Latin America home page on FT.com and a new mobile app for the region. The digitally printed newspaper will be available for subscribers and retail vendors in Brasilia, Rio de Janeiro and São Paulo starting Wednesday. The Latin America home page on FT.com and the new FT Latin America Web app will offer the same features as other global editions. “The launch of the new print site underscores our belief in a healthy future for print, and the Latin America home page and mobile app reflect growing demand from both readers and advertisers on all channels,” said John Ridding, CEO of the Financial Times, in a statement.
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