Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


‘Financial Times’ to use Revenue Science’s behavioral targeting

Published on .

Bellevue, Wash.--Revenue Science, an online advertising company that specializes in behavioral targeting, Friday announced that Financial Times will use its service to deliver customized audience segments to FT.com advertisers. Revenue Science also said it has begun working with Reuters to create ad packages for corporate advertisers on Reuters.com. The company’s client roster includes WSJ.com and Marketwatch.com.
Most Popular
In this article: