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BtoB

‘Financial Times’ to use Revenue Science’s behavioral targeting

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Bellevue, Wash.--Revenue Science, an online advertising company that specializes in behavioral targeting, Friday announced that Financial Times will use its service to deliver customized audience segments to FT.com advertisers. Revenue Science also said it has begun working with Reuters to create ad packages for corporate advertisers on Reuters.com. The company’s client roster includes WSJ.com and Marketwatch.com.
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