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'Financial Times' taps Harte-Hanks, E.piphany

Published on .

The Financial Times said it will use software from E.piphany Inc. and services from direct-marketing expert Harte-Hanks Inc. to integrate all of its marketing efforts across print and online platforms. The move is significant because it shows that E.piphany may be able to establish a significant business in the European market and how traditional direct-marketing company Harte-Hanks has begun to build Internet services as an important business. E.piphany will provide customer relationship management software, which can identify customers regardless of whether they are entering from a Financial Times Web site or call center or returning a mail response card. Harte-Hanks will manage the application and tailor offers based on customer behavior.

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