BtoB

Finding B2B Marketing Success by Integrating Social Media & Search Marketing

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Social media: what was once a novelty and curiosity play for B2B marketers is rapidly transforming into a permanent staple of online marketing programs. As marketers become more comfortable with social media, focus is shifting from testing social media as an isolated marketing tool to integrating social media programs with their existing online marketing strategy; in particular, their search marketing efforts. Find out how marketers are integrating social media with search marketing.
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