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BtoB

Finding revenue in social media

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As the world of b-to-b media becomes more digital and mobile, publishers continue to seek new channels of revenue for their brands through apps, virtual events, lead-gen programs and marketing services. Now, it's time to explore the monetization of social media. I am pleased to report that we have just added a new consulting service, Crain's Social Media, to our BtoB marketing services. This new unit offers social media training, including customized training seminars, as well as personalized executive coaching, social media audits and strategic social media planning and execution. We have hired Tracy Schmidt to oversee the unit as director of social media training and strategy. Tracy joins us from Tribune Media Group, where she co-created ChicagoNow, a network of 350 blogs, and established a nationwide social media training program. Last year, she taught more than 2,500 people and consulted with organizations including the National Association of Realtors and National Association of Broadcasters. We will now be able to help businesses and executives expand their social footprint, improve their social reputation and train their sales and customer relations groups to use social media for business. In every issue of Media Business we chronicle the new revenue streams of business media companies and brands, focusing in particular on new digital offerings and strategies. Our own venture is one way we have expanded in the world of digital and marketing services, and if you have a need for social training and strategy in your organization, please reach out to Tracy at tschmidt@crain.com. Bob Felsenthal can be reached at bfelsenthal@crain.com.
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