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BtoB

Findology announces product to identify click fraud

Published on .

San Jose, Calif.—Findology Interactive Media, an online marketing company, announced Tuesday the launch of Fraud ID, a customizable product that helps identify fraudulent clicks for advertisers’ pay-per-click ads. Findology made the announcement at the Search Engine Strategies conference here. The product can track and report potential fraud across all online ad channels, according to the company. Findology originally built the technology for internal use and has now made it available to advertisers.

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