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BtoB

FirstBank debuts ad campaign

Published on .

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Boulder, Colo.—FirstBank, based in Lakewood, Colo., launched its first television campaign targeting small businesses. The campaign, called “Astronaut,” features a 30-second TV spot running on broadcast and cable networks including AMC, ESPN and The History Channel, supported by radio, print, out-of-home and online. TDA Boulder created the campaign, which is designed to remind entrepreneurs why they took a life-changing leap to start their own businesses. The budget was not disclosed.
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