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Fiserv forms financial CRM unit

Published on .

Pittsburgh--Fiserv Inc., an information management software company that serves financial institutions, has formed a CRM unit. Fiserv Customer Contact Solutions will develop CRM software to help companies with such services as cross-selling and setting up telemarketing and e-mail direct marketing operations. While CRM units are commonplace, there is a dearth of those with a financial services model.
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