Another strong factor was LevLane's experience in social media. “We use Facebook and Twitter, and we have about 1,500 fans [on Facebook], which is pretty good for the legal community,” Shapiro said.
“LevLane will help us identify other methods of social media and help direct us better, so we will be able to provide things of more interest to our clients.”
LevLane's ability to be flexible as a partner was another key factor in its selection, Shapiro said.
“Not all nonprofits are easy to work with,” she said. “They are very flexible and understanding, and that was really important for us.”