Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Looking for the right fit


By Published on .

Another strong factor was LevLane's experience in social media. “We use Facebook and Twitter, and we have about 1,500 fans [on Facebook], which is pretty good for the legal community,” Shapiro said. “LevLane will help us identify other methods of social media and help direct us better, so we will be able to provide things of more interest to our clients.” LevLane's ability to be flexible as a partner was another key factor in its selection, Shapiro said. “Not all nonprofits are easy to work with,” she said. “They are very flexible and understanding, and that was really important for us.”
Most Popular
In this article: