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BtoB

FleetBoston launches campaign

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Boston--FleetBoston Financial this week launched a $70 million ad campaign promoting its commercial and consumer banking. The campaign, which includes TV, radio and print, kicked off with two brand TV spots, featuring voiceover from actor Matt Damon. The campaign, which was created by Hill, Holliday, Connors, Cosmopulos Inc., Boston, is slated to run through the remainder of the year in the Northeast.
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