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BtoB

Flogos attracts big crowds with 'sky-vertising'

By Published on .

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"It's not a bird. It's not a plane, It's "sky-vertising.' " That's the tagline for year-old Flogos from Lexington, Ala.-based, SnowMasters Special Effects. The company has seen million-dollar profits since last year's release of Flogos, its environmentally safe, blimplike ad product that is adaptable synthetic clouds made in different shapes as well as words and logos. The helium and soap-based compounds that make up the Flogos last anywhere from 30 minutes to more than an hour, and travel as much as 30 miles at high altitudes. Flogos was recognized in November at the IAAPA Attractions Expo in Orlando, Fla., as the best new product in equipment and supplies. "We released Flogos in the shape of musical notes to promote our 20th annual "City Stages' music festival. They were released every 10 seconds and filled the sky. I've never seen such a people magnet," said Guy McCullough, creative director at Birmingham, Ala.-based McCullough Advertising. Flogos have been used by Coors Light, McDonald's, Nintendo and Sheraton, among others. The company has expanded its five nationwide offices into 18 worldwide, in: Africa, Australia, Canada, China, Israel, Italy, Japan, Mexico, the Netherlands, Singapore, Spain, Turkey and the U.K. Further product and contact information can be found at www.flogos.net or www.snowmasters.com.
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