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BtoB

FloNetwork counts on rainmaker

By Published on .

Regina Brady's title, VP-new business development and strategic partnerships, is fancy. But her job description is simple: rainmaker and promoter.

Brady is charged with getting new customers for the permission-based e-mail marketing company. "I'm focused on making better alliances," she said.

She is also something of an internal cheerleader, helping FloNetwork employees to deliver a unified marketing message. "I'm the catalyst within the company to argue what our positioning will be," she said.

Brady, a direct marketing vet who joined FloNetwork from Acxiom/Direct Media last October, has evidently been successful. FloNetwork is on a tear. With a current stable of big-name b-to-b clients, including Continental Airlines Inc. and CNET, it will soon announce an e-mail marketing partnership with Critical Path Software Inc.

The Critical Path deal follows an even bigger recent agreement to help database marketing giant Experian develop its first

e-mail marketing program.

Brady points to FloNetwork's record with CNET as evidence of what the company can do. Since FloNetwork began helping CNET distribute e-mail versions of its newsletters in December, distribution has jumped 3% a week, she said.

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