New York--Citing the grim economy, Flooz.com Inc., the online points-for-gifts Web site, has ceased operations and filed for bankruptcy protection. Flooz, whose ubiquitous ads featuring the actress Whoopi Goldberg once ran in venues ranging from Business 2.0 to New York City outdoor billboards, had for months been seeking additional financing and business partners to scant avail. "Flooz.com has been adversely affected by dramatic changes in capital markets and the general slowdown in the economy. Flooz.com had been in merger discussions with a number of companies but was unable to find a suitable partner," reads a statement on the company's Web site. In its mid-2000 salad days, the company had undertaken guerilla marketing efforts, sending men in capes and jumpsuits out to drum up business outside New York's Grand Central Station. In a bid to boost sales, the company in May 2000 augmented its business-to-consumer focus with a b-to-b one, striking marketing deals with companies including Cox Communications Inc. and Cisco Systems Inc.