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BtoB

FM Global debuts ad campaign

Published on .

Johnston, R.I.—FM Global, a commercial property insurance company, launched a new ad campaign Monday called “Resilience.” The campaign, created by Ogilvy & Mather, New York, is aimed at business decision-makers and risk managers. It is designed to raise awareness of FM Global's ability to help organizations build resilience by taking steps to protect themselves before, during and after a disaster. Print and online ads are running in publications including Business Insurance, CFO, Forbes, Risk & Insurance and The Wall Street Journal. The budget was not disclosed.
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