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Forbes to acquire True/Slant, names Dvorkin chief product officer

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New York—Forbes Media announced Tuesday that it has agreed to acquire True/Slant, a Web-based news platform.

Lewis Dvorkin, True/Slant’s founder and CEO will join Forbes as chief product officer. In this role, he will lead all editorial areas at Forbes. Among his tasks will be redesigning Forbes.com and Forbes magazine.

“These times demand new models for delivering information and engaging audiences, and for the ways we run our business,” Tim Forbes, president-COO of Forbes, said in a statement. “Lewis Dvorkin, a seasoned journalist (including a previous stint with Forbes), a business entrepreneur and founder of True/Slant, and a social media pioneer is the ideal leader for Forbes’ editorial vision and products at this stage.”

Dvorkin was executive editor of Forbes from 1996 to 2000. He also has worked at The Wall Street Journal, Newsweek, The New York Times and AOL. He also played a role in the launch of TMZ.com.

Financial terms of the True/Slant deal were not disclosed.

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