×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Forbes.com announces Total Guarantee ad program

Published on .

Most Popular
New York—Forbes.com announced an advertising program that guarantees marketers a combination of reach, frequency and ad effectiveness for predetermined metrics.

To participate in the Total Guarantee program, marketers must spend a minimum of $1 million with Forbes.com over 90 days.

The program is an extension of Forbes.com’s Brand Increase Guarantee, introduced in 2003, which offers marketers the opportunity to measure the impact of a campaign using an independent research firm.

Under the Total Guarantee program, marketers can specify how many users within their target audience they want to reach, as well as the average frequency with which to reach them.

During the course of the campaign, ad server logs will be audited for reach and frequency by a third-party auditing firm such as Ernst & Young. After the campaign’s completion, ad effectiveness will be measured using criteria set in the Brand Increase Guarantee.

—Kate Maddox

In this article: