To participate in the Total Guarantee program, marketers must spend a minimum of $1 million with Forbes.com over 90 days.
The program is an extension of Forbes.com’s Brand Increase Guarantee, introduced in 2003, which offers marketers the opportunity to measure the impact of a campaign using an independent research firm.
Under the Total Guarantee program, marketers can specify how many users within their target audience they want to reach, as well as the average frequency with which to reach them.
During the course of the campaign, ad server logs will be audited for reach and frequency by a third-party auditing firm such as Ernst & Young. After the campaign’s completion, ad effectiveness will be measured using criteria set in the Brand Increase Guarantee.