BtoB C-level study finds heavy reliance on Web for business news

Published on .

Most Popular

New York—A new study by confirmed that C-level executives rely on the Web for business information, although a higher percentage of executives in China, Germany, Japan, Mexico and the U.K. than in the U.S. cited the Internet as their most important source of information.

Forty-eight percent of U.S. executives polled said the Web was their primary source for business information. on Monday announced the results of "A Day in the Life of C-Level Executives—Part V." Conducted with Euro RSCG Worldwide, the study had about 9,000 respondents.

The study also found that while 72% of respondents agreed "completely" or "somewhat" that advertising and marketing can have a substantial impact on the way their company is perceived, almost half said they were frustrated by advertising’s lack of accountability.

The complete study is available online at

—Sean Callahan

In this article: