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BtoB

Forbes.com reports success with Brand Increase Guarantee

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New York--Forbes.com reported successful results from its Brand Increase Guarantee ad program, which launched in September.

Under the program, Forbes offers advertisers spending $100,000 or more a money-back guarantee if their online ad campaign doesn't produce a statistically significant increase in one of four brand metrics after 60 days.

Aggregate results showed a lift in the following metrics: Message association was up 28%; purchase consideration was up 14%; aided awareness was up 11%; and brand favorability was up 6%.

Results are based on campaigns by Forbes.com clients including AT&T, Samsung, Acura and BearingPoint.

Campaign performance was measured by independent research company Dynamic Logic Inc., using its AdIndex Brand Metrics Research.

--Kate Maddox

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