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Forbes.com research shows Web advertising to senior executives works

Published on .

New York--Web advertising to senior executives is working, according to research presented by Forbes.com at the Jupiter Media Forum in New York.

According to the research, which was conducted by Research.Net for Forbes.com, Internet advertising ranked higher than any other media--including TV, radio, newspapers and magazines--for delivering information about new products to senior executives.

C-level executives said they spend an average of 16 hours a week on the Web, which is nearly twice the time spent with TV (8.6 hours), and nearly three times the time spent with radio (5.7 hours), newspapers (6.6 hours) or magazines (6.6 hours).

The research also found that 64% of business leaders visit eight or more Web sites a month in search of business and financial information, and 60% of executives spend more time at business and financial sites than any other types of sites on the Web.

The survey was based on responses of more than 300 C-level executives, and was conducted online in January and February. More results are available at www.forbes.com/research.

--Kate Maddox

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